- The most destructive habit—Worry
- The greatest joy—Giving
- The greatest loss—Loss of Self-Respect
- The most satisfying work—Helping Others
- The ugliest personality trait—Selfishness
- The most endangered species—Dedicated Leaders
- Our greatest natural resource—Our Youth
- The greatest ‘shot in the arm’—Encouragement
- The greatest problem to overcome—Fear
- The most effective sleeping pill—Peace of Mind
- The most crippling failure disease—Excuses
- The most powerful force in life—Love
- The most dangerous pariah—A Gossiper
- The world’s most incredible computer—The Brain
- The worst thing to be without—Hope
- The deadliest weapon—Tongue
- The two most power-filled words—“I Can”
- The greatest asset—Faith
- The most worthless emotion—Self-pity
- The most beautiful attire—A Smile
- The most prized possession—Integrity
- The most powerful channel of communication—Prayer
- The most contagious spirit—Enthusiasm
Secrets to Successful Marketing
Advertising is a paid message that informs and arouses the interest of consumers about a product or service.
- Commitment—If you are not committed, it is NOT going to work for you. You develop a plan over time, revise it consistently and watch it take effect over time, slowly!
- Investment—Don’t expect marketing to instantly double your sales. You invest your business dollars into marketing, you don’t spend them.
- Consistent—Consistently translates into regularly, as often as you can.
- Confident—Make customers familiar with who you are and what you offer or do. Build trust.
- Patient—Be patient with the plan you have developed and give it six months to grow. Repetition builds retention.
- Assortment—Use one advertising vehicle with dominance you can afford. Add to this a second and third advertising medium (or more) to reach your target market of potential customers.
- Subsequent—The marketing you do subsequent to the initial sale will produce the largest profits.
- Convenient—Operate your business for the convenience of your customer NOT for your own convenience
- Amazement—Make potential customers want to connect with you and find out more.
- Measurement—Ask every person you come into contact with how they heard about your business.